Pay Per Click

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

  • It’s good for searchers
  • It’s good for advertisers
  • It’s good for search engines

Managing Your PPC Campaigns:

Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
Review expensive, under-performing keywords and shut them off if necessary.
Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page