It’s no secret that “word of mouth” has always been considered one of the most powerful forms of marketing for a business. Social media today is the ultimate word-of-mouth marketing. Getting people to connect with you online in the social space helps spread the word about who your company is and your products and services. So there are really two functions of social media for business: 1) Are you participating in the conversation and sharing, and 2) Are you listening and monitoring what is being said about you.
Social media marketing success factors
The success factors for developing social media marketing are summarised through the different parts of our 6 Steps to Social Media Success Guide: