Digital Marketing or Online Marketing is a term for the greater part of your web based advertising endeavors. Organizations use digitalized channels, for example, Google look, email & their sites to associate with their present clients. Actually, individuals invest twice energy online as they used to do many years back.
So What Exactly is Digital Marketing?
Digital Marketing is an online or internet marketing by which we spread our brand awareness or promote our products and services through digital channels like internet, mobile or other devices.
Strategies for advertising:
- Your site
- Blog posts
- EBooks and whitepapers
- Interactive devices
- Social media channels (Facebook, Instagram , LinkedIn, Twitter etc.)
- Earned online scope
- Online leaflets and lookbooks
- Branding resources (logos, text styles, and so on.)
Search Engine Optimization (SEO)
The way toward advancing your site to ‘rank’ higher in web crawler comes about pages, thusly expanding the measure of organic (or free) activity that your site gets.
Content marketing is a magnificent marketing in this you grab your targeted audience and do marketing through your content. Or you can say you sell your service by your content.
A method of driving traffic to website when a user clicks on your ad, your balance will deduct. One of the most common types of PPC is Google AdWords.
Affiliate marketing is a marketing where you sold or promote someone else’s products or services and in sue of it the company gives commission to you.
In email marketing we communicate with our targeted audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
What Are the Main Benefits of Digital Marketing?
Unlike most offline or traditional marketing efforts, digital marketing allows marketers to see exact results in real time. If you have ever put an ad in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There is no accurate way to know if that ad was responsible for any sales at all.
On the other hand, with Internet marketing, you can measure the ROI of your marketing efforts.
Here are some examples:
With digital marketing, you can see the actual number of people who have viewed your website’s homepage in real time by using digital analytics software like Google analytics. You can also monitor how many pages they visited, device they were using & where they came from, amongst other digital analytics data.
In traditional marketing, it’s stout to tell how people are communicating with your brand before they have an interaction with a salesperson or make a purchase. With online marketing, you can pinpoint trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed conclusions about how to attract them to your website right at the top of the marketing funnel.
Content Performance and Lead Generation
Imagine you’ve made a product brochure & posted it in people’s letterboxes — that brochure is a form of content, even though offline. The problem is that you have no idea how many people opened your brochure or how many people threw it straight into the trash.
Now think you had that brochure on your website instead. You can estimate exactly how many people seen the page where it’s hosted, and you can gather the contact details of those who download it by using forms. Not only can you calculate how many people are captivating with your content, but you’re also generating qualified leads when people download it.
With content mapping, the goal is to target content according to:
- The characteristics of the person who will be consuming it
- How close that person is to making a purchase.
In terms of the format of your content, there are a lot of different things to try. Here are some options we’d recommend using at each stage of the buyer’s journey:
- Blog posts
- Short videos
- Research reports