Google Ad Words
Pay-Per-Click (PPC) is a process in which you get faster and quicker results when you pay Google or other search engines like Yahoo, Bing etc .You only paid when a user clicks on your Ads. If you have paid more money than your competitor, your ad shows on top.
- Keyword Relevance – Keyword and ad text should be relevant to PPC.
- Landing Page Quality –Landing Page should be optimize, relevant content & a call-to-action button, tailored to specific search queries.
- Quality Score– Quality Score is an evaluation of the quality of ads, keywords & landing pages. If quality of ads is higher than your ad will have lowest price and better ad positions.
- You can see your Quality Score (Quality Score is measured between 1-10 scale and its components (expected Click Through Rate(CTR), Relevancy Of Ad and landing page experience) in your keywords’ “Status” column.
- The more relevant your ads and landing pages are to the User, the more higher your ad’s Quality Scores.
- Quality Score is an overview of your overall performance in ad auctions, and is not used at bidding time to determine Rank of ad.
- Relevant – Of course, you don’t want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
- Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
- Expansive – PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.